Tag: story
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Made to Stick by Chip Heath and Dan Heath: A Book Review
In their book Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath provide a framework for creating ideas that are “sticky”–memorable and persuasive. They argue that for an idea to stick, it must make the audience pay attention, understand and remember it, agree with or believe it, care about it,…
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Love, Lies, and Pumpkin Pies: A Short Story
Matthew Campbell leaned over the chain-link fence he shared with Ramona Stocks and said, “Ah, don’t you just love these crisp October mornings?” “I do,” Ramona replied as she tugged her summer flowers out of the soil. The first frost had arrived and done them in. She didn’t mind, though. Ramona possessed an infinite amount of patience, and…
