Tag: Dan Heath
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Made to Stick by Chip Heath and Dan Heath: A Book Review
In their book Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath provide a framework for creating ideas that are “sticky”–memorable and persuasive. They argue that for an idea to stick, it must make the audience pay attention, understand and remember it, agree with or believe it, care about it,…
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Switch by Chip Heath and Dan Heath – A Book Review
I recently heard about Switch: How To Change Things When Change Is Hard during a WorkLife With Adam Grant podcast. It immediately grabbed my attention because, during the podcast, they addressed that major changes often have to start off with very small, focused steps. I wanted to know more. I put the book on hold…
scottwilliamfoley.com 